You’ve been toying around with the idea of working for yourself for years. You considered becoming a consultant—y’know, working your own hours and choosing the clients you work with. Working from home when you feel like it and working from—wherever you feel like working. You haven’t made the time to build a business (I mean, how long is that gonna take??) and you honestly weren’t sure how to make it work.
You know you have skills you can use to rebrand yourself as a consultant, but you have no idea how to replace your income. Your job has always been secure, and you really appreciate that.?
Well, today, the world is a little different and you now understand that it’s not a safe bet to only know how to make money if the company you work for pays you. All of a sudden, you realize you need to know how to make money without your job.
It’s time to stop putting all of your eggs in one basket.
It’s pretty great. I’m very selective of the clients I consult for and I name my price. I don’t work everyday. I pay people to do the parts I don’t want to do (or don’t know how to do). I collect big checks—and I get to spend a lot of time playing video games (or FaceTiming my niece)—while my clients thank me profusely for my help. I’ve never felt more respected as a professional as I do when I’m consulting—even though, as a consultant, I do less work than I ever have.
Full disclosure: when I’m talking about consulting, I’m not talking about my work in brand therapy. I’m also a marketing consultant. I really just do that because it’s easy money for me. If you have a full-time job and you’ve been in your industry for more than 3 years, it’s a missed opportunity (and money left on the table) to not consult on the side. There is someone who would pay to benefit from what you know. If you don’t help them, someone else will.
I can show you how to make a living as a consultant in the way that matches the lifestyle you want. I’ve tried a variety of consulting models and it’s not one-size-fits-all. Some work better for people depending on what they want their life to look like. Consulting looks different for consultants who want to be very hands on and up close with their clients than it looks for consultants who want to talk to clients only once a week while being wherever they want to be.
A few things: This actually works. This isn’t a get rich quick scheme. This will show you if consulting is right for you or not.
If you’re afraid of any of those, don’t be. The real thing to be afraid of is this: you might like this lifestyle so much that you want to jump in with both feet before you’re ready. You might get through the first two-three weeks of the program and think “That’s it! That’s all I need to know! I’m ready to fly solo!” And, you might be right. But, more likely, you’re be very excited in those first three weeks, but it would be wise to get through the whole six weeks before you take off the training wheels.
It’s very possible that you’ll land your first client before the program is over, but you’re likely to charge too little money (because we don’t develop your entire finance structure until week 5). So, yes you’ll have a client, but then you may kick yourself because you realize you left money on the table.
I'm just asking you to pace yourself.
Let’s talk about get rich quick schemes: they promise to make you a lot of money in a very short amount of time without you doing much work. In some ways, this might feel like that. If you’re used to only making your money from a paycheck at a company, you might feel like you hit the lotto when someone hands you a check for thousands of dollars for something you can do in your sleep.
You are going to do a lot of work, it’s just not the work you think you’re going to do. This program isn’t about your consulting niche at all. It doesn’t really matter what your background is. You’re going to learn to brand yourself as a consultant so people feel comfortable paying you. That takes work. I make the work simple, but you still have to do it.
However, because this is an accelerator, the hardest part will be over soon. Then you’ll repeat what you learned whenever you want a new client.
The goal here is to get you on the fast track to landing your first clients as a consultant. You’re going to brand yourself and use your years of experience to tell a story that shows your client why you’re the right person to hire to solve their problem.
You might think you don’t have a brand. That’s not true. You might think you don’t have experience because you’ve never worked with your own client before. That’s also not true.
You have what it takes, but you’re still not ready. That’s O.K. I’m going to get you ready.
This is an accelerator because we’re skipping the years of trial and error of figuring out which way is the right way for you to land clients. We’re skipping the years of charging prices that are too small. We’re skipping the “I had to do everything myself because I couldn’t afford to pay anyone” years. We’re accelerating right to, “this is how much it costs—I take cash and cards.”
Oh, and I fully expect you to pay multiple people to do work for you in your first 6 months (probably first 3).
You need to sell people on your ability to do your job well. How do you do that? You also need to convince people you have the right experience to get them to pay you. Do you know how to do that? It’s ok. I’ll show you.
Who is going to pay for this high ticket service? And once you find them, how do you know what it takes to warm them up to you? How long should it take? We'll iron this out and make it easier for your potential clients to open up their wallets.
I'm not exactly going to make you bilingual, but we will focus on getting your target audience comfortable with you by getting you to have the right conversations with them. Whether this is direct conversation, social media messaging, or even email marketing, we need you to solidify your brand (and your audience's trust) through your communication.
If you want your consulting services to be a part of a business—a business that can pay you even when you don’t have clients—then you need to know what it costs to run. We’ll figure out what your business needs in order to make the money you want and keep you operating professionally.
Now that we’ve figured out all the important things that go into this, we can determine your prices, your income goals, start predicting your spending, and identify the kind of help you'll be able to afford (and when). We want to take the guesswork out of your finances. This is a really eye-opening and super exciting section. It’s really, really important that we got all the other stuff together before we got to this section.
This is the section that truly readies you to send your brand into the world to land clients. Landing your first client, with guidance, not so hard. Landing more clients while you’re already working with clients...a little tougher. Let's prepare you for that so you don't drop the ball.
This course comes with a private group for you to share lessons, ask questions, and brag about your wins. Bragging is highly encouraged!
Lessons will be available via video 24/7. We aim to make any group lessons, or private live streams, available for later viewing. Replays will generally be available.
How long before I see results?
I full expect you to start getting attention from potential clients before you finish the accelerator. You'll learn how to keep that attention while we're working together. How quickly you get clients comes down to how committed you are to using what you know to reach them and sign them (you gotta close the sales). I'm confident—even if you only do this part time—that you can pick up a client who pays for the cost of this program in under 6 months.
How long will I have access to the community?
Generally, six months. However, for now, as long as you act right, you can stay as long as you want :-). The community is for those who have completed the material. You'll get access once you complete the first 8 modules.
If I'm not into this or something comes up or I never start the course, I can get a refund right?
There are no refunds. Any related accommodations or concessions are at our discretion. However, if you are delayed in getting started and this interferes with your participation in live activities, we can discuss granting you delayed access to time-sensitive activities like 1-on-1 calls, if your purchase includes time-sensitive options.